Type of Entry: Product & Service
Category: Pharmacy
Title: ANTIQUING
Advertiser/Client: PFIZER CANADA
Product/Service: VIAGRA
Entrant Company: TAXI CANADA INC. Toronto, CANADA
Advertising Agency: TAXI CANADA INC. Toronto, CANADA
Chief Creative Officer: Steve Mykolyn
Executive Creative Director: Darren Clarke
Copywriter: Stefan Wegner/Nathan Monteith
Agency Producer: Eugene Marchio
Advertiser's Supervisor: Marc Charbonneau
Planner: Adam Collins
Account Supervisor: Christopher Andrews/Rob Feightner
Production Company: SOFT CITIZEN Toronto, CANADA
2nd Production Company: FURLINED Santa Monica, USA
Director: The Perlorian Brothers
Producer: Executive Producers: Eva Preger/Link York/Diane Mcarter/David Thorne
Editor: Brian Wells/Mark Lutterman, School Editing
Sound Design/Arrangement: Clive Desmond
Music: Artist/Title: Silent Joe
Art Director: Nathan Monteith/Stefan Wegner
Lighting: Marten Tedin
Post Production: Exec Producer: Sarah Brooks. Comp/Online: Rodney Dowd/Paul Binney, School Editing
Other Credits: Pro House Producer: Scott Craig. Colourist/Trasnfer: Eric Whipp/Alter Ego Post
Brief Explanation:
When couples stop having sex, they start filling that void with other activities. And while �couple’ activities like antiquing, strolling, reading and watching sports seem harmless at first, they can end up taking over couples’ lives. Viagra helps them get back to just having sex again. The campaign uses outdoor/print to raise awareness of these sex replacement activities. And the television spots share stories of couples who took their activities too far. With the help of Viagra, they were able to find their way back to the bedroom. Follow-up commercials ask couples if they too suffer from chronic �activities’.
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