Category: Public Health & Safety
Title: VOICE
Advertiser: AMERICAN LEGACY FOUNDATION
Product or Service: ANTI-SMOKING
Advertising Agency, City:ARNOLD WORLDWIDE, Boston
Country: USA

2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Creative Director: Ron Lawner/Pete Favat/Alex Bogusky/John Kearse/Tom Adams
Copywriter: Jackie Hathiramani
Art Director: Tricia Ting
Agency Producer: Carron Pedonti
Production Company, City: REDTREE PRODUCTIONS, Boston
Country: USA
Director: Christian Hoagland
Producer: Jeff Trenner
Editor: Tom Scherma
Sound/Design Arrangement: Ohm

Synopsis:
Framing the back of the set is a 9-ft tall reproduction of a tobacco ad with a picture of a
beautiful, strong woman next to the headline, “Find your voice.” A middle-aged woman who’s
had her larynx removed says, “is this the voice you wanted me to find?”